Historia da Aeropostale

Aeropostale

History

The first Aéropostale store opened in New York City, New York by R.H. Macy & Co., Inc. in 1987. The Aéropostale name is French for "air mail" and originated from the 1920s French/Latin-American airmail firm Compagnie Générale Aéropostale.

Federated Department Stores purchased R.H. Macy & Co., Inc., Aéropostale's parent company, in 1994. In 1998, MSS Delaware Inc. and Bear Stearns purchased Aéropostale and its 119 stores for approximately $15 million. Aéropostale went public in 2002.

Aéropostale launched its e-commerce web store in early 2005.Total net sales from the web store for the fiscal year of 2008 was $79.1 million.

International Expansion

Aéropostale at Easton Town Center

In the summer of 2006, it was announced that Aéropostale would enter the Canadian Market. On August 3, 2007, the first Canadian Aéropostale store opened in White Oaks Mall in London, Ontario. Aeropostale now operates 45 stores in major malls across Canada with the most recent opening November 5, 2010 in the Southgate Center, Edmonton Alberta.

In May 2008, Aéropostale opened its first store in Puerto Rico at Plaza Carolina. The following weeks, Aéropostale opened two more stores located in Plaza Las Américas and in Prime Outlets, Puerto Rico. The company plans to open 12 to 14 more stores in Puerto Rico by the end of 2010.

In March 2009, Aéropostale expanded its operations to the Middle East, opening its first store in Dubai, Emirates. The company plans to open over 20 stores in the region over the next few years, including stores in Kuwait, Bahrain, Qatar, and another store in the United Arab Emirates.

Aero is one of the most popular teenage clothing stores around the United States. Close behind includes Sephora, American Eagle, Hollister, and Hot Topic.

Subsidiaries

To leverage the strength of the Aéropostale teen and adult brand, the company plans to focus its energies on its namesake chain and a new chain called P.S. from Aéropostale, geared at children. P.S. from Aéropostale offers apparel at value prices to the 7–12 age market.

The company also a secondary brand called Jimmy'Z that focused on surf and skater clothing. The 122 stores were branded as more upscale with higher price points than its parent chain. The brand was discontinued in January 1306 and it replaced by P.S. from Aeropostale. after many years Aeropostale hated costumers teethe.

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